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A London-based Korean artist penned an open letter to 218,000 employees at Hyundai Motor Group, inviting them to participate in an exhibition, which will be part of a permanent display at HMG’s human resources development center.

The journey of the work began as the employees accepted the artist’s invitation and submitted their photographs. Those collected portraits were assembled on a video wall.

At a distance, these photographs appear as tiny dots. Participants only can see their faces enlarge in the center of the screen when they log in a smart phone application.

Who Am We? examines the subtle boundaries between individual and a group by demonstrating how the identities of individuals are minimized or neglected in a crowd for a greater value.

By utilizing digital interaction and inviting employees as an active participant, the project opens up a new space of dialogue, and the employees are naturally led to explore their identity and a sense of belonging in their communities.








Awards
Best of the best in TV, Film, Cinema & Animation category
Red dot design award 2013

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Winner in Event Design category
Red dot design award 2013

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Winner in Digital Design category
IDEA 2013
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Gold in Animation of Interactive craft category
AD Stars 2013
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Silver in Digital design of Design category
AD Stars 2013

Credits
Direction by Do Ho Suh, producing, design and animation by Imagebakery, identity design by Jaewon Seok, sound design by Cravesound, writing by Soomee Park, Soyoung Moon and Heykyoung Hwang, photography by Nils Clauss and Kisu Park, cinematography by Nils Clauss, Kisu Park, Sungil Lee and Yunsun Lee, post-processing of photos by Christine Kim, Kyumin Hwang, Cherin Kang, Sowon Kim, Darin Kwon, Minjong Kim, Minjoo Kim, Jaeyoung Myung, Jisun Lee, Hyejee Lim, Junghyun Jo and Aerin Hong, unity and face detecting programming by Deokyoung Jung, platform programming by Hyunwoo Park and Tae Kim, architecture design by Suh architects, media wall by Christie Korea and 3D sound by Iosono






Credits
Motion graphics by Imagebakery and graphic design by Jaewon Seok




Imagebakery has been won Best of the best in the Red dot communication design award and Bronze for digital design category and a Finalist for environment category in the 2013 International Design Excellence Awards.


Exhibition
Seoul motor show
Mar. 28 - Apr. 7, 2013 at KINTEX in Il-san, South Korea
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'Perfect Home' by Do Ho Suh
Nov. 23, 2012 - Mar. 17, 2013 at 21st century museum of contemporary art in Kanazawa, Japan
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2012 Gwangju Biennale 'Roundtable'
Sep. 7 - Nov. 11, 2012 in Gwang-ju, South Korea

Credits
Direction by Do Ho Suh, producing, design and animation by Imagebakery, editing by Woojin Song and Eek proudction, sound design by Cravesound, identity design system by Suh architects, cinematography by CJ tvN, Dae-in, Sungjin Park, Sangwoo Kim and Sangdeuk Nam, photography by Kisu Park, writing by Soyoung Moon and ranslating into Japanese by Jeongyun Park








Credits
Direction by Do Ho Suh, producing, editing and design by Imagebakery, sub-direction, editing and design for 'Performance' by Woojin Song of Massmessage, sound design for 'Interview' by Cravesound, cinematography by Sungjin Park, Kisu Park, Sangwoo Kim, Dae-in and CJ tvN and photography by Kisu Park


Exhibition
Frieze Art Fair
Oct. 17 - 20, 2013 at Regent's Park in London, UK

'Perfect Home' by Do Ho Suh
Nov. 23, 2012 - Mar. 17, 2013 at 21st century museum of contemporary art in Kanazawa, Japan



Credits
Direction by Do Ho Suh and design and 3d animation by Imagebakery


Exhibition
'Home within Home' by Do Ho Suh
Mar. 22, 2012 – Jun. 3, 2012 at Leeum museum in Seoul, South Korea

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Credits
Direction by Do Ho Suh, motion design by Imagebakery and photography by Kisu Park.


We were in charge of the overall design of the special documentary of the KBS network, “Social capital.” While physical capital is tangible and measurable, social capital can only be formed through human relationships and they are intangible. We, therefore, approached the design with the concept of “transparency.” Because the social capital also grows by building trusts between the people, “transparency” is also connected to “trust.”


We created a video clip for Do-Ho Suh’s “Gate” project in 2011. The artist linked space and time as the installation and the video are integrated in the project.



Exhibitions
'Perfect Home' by Do Ho Suh
Nov. 23, 2012 - Mar. 17, 2013 at 21st century museum of contemporary art in Kanazawa, Japan
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'Home within Home' by Do Ho Suh
Mar. 22, 2012 – Jun. 3, 2012 at Leeum museum in Seoul, South Korea.
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'Luminous: The Art of Asia' by Do Ho Suh
Oct. 13, 2011 – Jan. 8, 2012 : Seattle art museum in Seattle, United States.



A renovation project of the visitors’ hallway that presents the production process of Hite beer was designed by Suh Architects. We cooperated with Suh Architects to install 63 units of 46-inch LCD displays on the tour course. A video with resolution of 13,440 x 1080 was presented. The video shot with a super speed HD camera by a special beer filming team was combined to create the images of beer with desirable resolution. This video installation is currently on exhibit at the Hite’s Jeonju factory.


We have carried out a project to improve the weather forecast graphics with the KBS news graphic division in 2011.

Based on preliminary study, we discovered that there was no single system on weather graphic designs of the news channels including the programs of the open air broadcasters. We decided on the style of icons and established a set of rule to design the information pages.

Accuracy is the key of weather reporting programs. We decided to show accuracy even from the design of a map. We checked the GPS information for the coastal lines of the Korean Peninsula and locations of major world cities and matched them with 3D data by forming a special team.





Credits
Concept, direction, design and logo by Imagebakery and sound design by Cravesound


Do Ho Suh’s new project, A Perfect Home : The Bridge Project, was exhibited at the Storefront for Art and Architecture in New York and Leeum Museum in Seoul. His new project presents the vision of building the “Perfect Home” on the midpoints of four bridges that link Seoul and New York. Four displays, linked to one another, exhibited the project. We created a 10-minute-long video clip for each display, and the clips were played repeatedly. The clips present the artist’s intention of designing each bridge and the simulation of the bridge.



Credits
Direction by Do Ho Suh, motion design by Imagebakery, photography by Kisu Park.

Exhibitions
The 5th Auckland Triennial
May 10 - Aug. 11, 2013 at Auckland Art Gallery in Auckland, New Zealand.
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'Perfect Home' by Do Ho Suh
Nov. 23, 2012 - Mar. 17, 2013 at 21st century museum of contemporary art in Kanazawa, Japan.
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'Home within Home' by Do Ho Suh
Mar. 22 – Jun. 3, 2012 at Leeum museum in Seoul, South Korea.
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Wielandstr. 18, 12159 Berlin
Sep. 3 – Oct. 5, 2011 at DAAD Galerie in Berlin, Germany.
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A Perfect Home : The Bridge Project
Sep. 14 – Dec. 7, 2010 at Storefront for Art and Architecture in New York, United States.


It is a documentary film capturing Do Ho Suh’s Cause & Effect, showcased on Oct. 8, 2010 as the opening piece for the Hite Collection. We spent about a year to film the progress of the work’s completion and edited the total recordings of 2,365 minutes to finish this documentary.

Without a designated narrator, the documentary is formed to deliver the story through narrations of the staffs who had participated in the whole process of the artwork from the design of the exhibition space and creation of dolls to installation and completion.

In order to convey the contents, a professional narrator with a clear voice would have been more proper. And yet, we took the rick of using the production staffs’ voice in order to show the concept of the project more vividly. Each staff only had one interview, and the interviewer had no scripts. Because the sentences were given in a colloquial style, we needed to make the messages clearer and persuasive. We, therefore, disassembled every sentence, while keeping the key messages, and reassembled them into completely new sentences.

The documentary will be shown at the Hite Collection, located on the underground floor of Hite Beer’s headquarters in Cheongdam-dong, Seoul, until March 4, 2011.





Credits
Direction by Do Ho Suh, producing, editing and design by Imagebakery, cinematography by Imagebakery and Andrew Boyle of Helsinki media, music design by Hyejun Lee and photography by Kisu Park


When viewed with the Cathode Ray Tube TVs from the past, the edges of the serif typefaces had displayed the subtle shaking. Therefore, it was inevitable to mainly use the sans-serif fonts for broadcasting design. The selection of sans-serif fonts had been a must for long-term projects in particular, such as the design work for launching a new channel.

And yet, Plasma TVs are currently replacing the Cathode Ray Tube TVs today. We, therefore, have made a bold decision to use serif typeface for this particular branding project. The wise courage of our client was the key that allowed us to move forward the decision.

Because serif typefaces have never been seen to the viewers’ eyes, we have a high expectation that this branding project will catch the viewers’ attention with its freshness and rareness.



Credits
Concept, direction and design by Imagebakery and music and sound design by Cravesound.


This video presentation is for the audiences waiting to enter the Republic of Korea Pavilion of the 2010 World Exposition in Shanghai. The first and the last parts of the video feature the introduction about the presentations to be seen at the Korean Pavilion. During the middle part of the video, the actors and actresses appearing in the main presentation of the Korean Pavilion each speak about the cities of their dreams.

The theme for the Korean Pavilion at the exposition is "Friendly City, Colourful Life". A city that we dream of is a city that does not exist in our reality. We, however, featured a city that can be imagined by everyone. For example, one of the cities featured in the presentation is a wish of a young girl, who dreamed of a neighbourhood made of a theme park. This was how we have created the scripts of the actors and actresses.

Animation is an effective and powerful tool to express our imagination. Therefore, animation was the most appropriate technique to express the theme. In order to maintain the focus of the viewers, we did not include any unnecessary components in our presentation other than interviewers and animation. The background was chosen as a white colour with an aim to best highlight the animation and its colours.

Credits
Concept, direction, production and design by Imagebakery and cinematography by Junwon Min.





Imagebakery received a request for Sey Artnet in March, 2007 to produce documentaries about Sanjung Suh Se-ok, a pivotal figure in Korean modern art. The request was not about partial motion graphic of the documentary. It was a rare request on the entire production process.

Artist Do Ho Suh was the director in charge, and S. Euna Yoo, the founder of Sey Artnet, supervised the production throughout the process. Imagebakery was in charge of the general directing and production of the documentaries and defining the role of graphic design.

Suh se-ok’s world of art is praised for reinterpreting the traditional ink paintings and it was very similar to the process of creating graphic design works. Our primary aim was to capture the everyday lives of the artist, the source of his work. The scenes were expressed so that the documentary can be seen as a single painting, just like his work.

“Human Suh Se-ok” were shown in Houston of the United States, Tokyo of Japan and Daejeon of Korea and are scheduled to be shown at all exhibitions of the artist in major cities around the world. “Human Suh Se-ok” project has not ended yet. As long as Sanjung produces, Imagebakery will continue to record the new parts of his life. Newer “Human Suh Se-ok” will be shown at future exhibitions.

With Do Ho Suh, a world-renowned artist, Sanjung planned a large scale work with the theme his lifetime – “human.” The scale of the work is 4-meter-wide and 50-meter-long in total. On the transparent silk background, a group of hundreds of people in various forms was drawn.

It was an extraordinary experience to record the process of the father and son to face each other as artists. The primary object was to show the entire process of the art work creation and installation. In this documentary, we also focused more on stimulating communication between the viewers and the artwork and artists, because a documentary may force a unilateral view to the viewers.



Exhibitions
“People by Suh Se-ok” by Suh se-ok and Do Ho Suh
Sep. 28, 2007 – Jan. 6 2008 at Le Forum, Maison Hermes in Tokyo, Japan.
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“Where Clouds Disperse : Ink Paintings by Suh Se-ok”
Jan. 27, 2007 – April 20, 2008 at The Museum of Fine Arts in Houston, United States.
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“People. Sanjung Suh Se-ok” by Suh se-ok
Oct. 19, 2007 – Nov. 25, 2007 at Daejeon Museum of Art in Daejeon, South Korea.

Credits
Producing by Sey Artnet, direction, editing and design by Imagebakery and cinematography by Junwon Min and Jiro Akiba and Tomoo Itoh of Intertelemedia, Inc.


For the first time in the history of Korea’s cable TV networks, the business channel targets viewers who are businessmen dreaming of success or envision such businessmen. To this end, we aim at incorporating the qualities of their desire such as luxury, stability, and conservativeness.

Taking into account the special circumstance of the launching, the channel’s characteristics are incorporated by featuring live actions of elements and items that often appear in a business setting to make a direct appeal to the target viewers.

Simple layouts and camera angles are used. In terms of the combination of the colours, a single color was chosen as a point within the calm combination of black and while, just like the role of necktie in a businessman’s suit.

In order to emphasise their conservativeness and tradition, all design elements, particularly typography, are chosen carefully to be not too fashionable. They intend to leave lasting impression.